Sassoon

I've been researching the typeface Sassoon that I was talking about on Tuesday. Not much info available but from what I could find, it was originally designed as a more legible font for infants, learning to read. The Family was then expanded to include Sassoon Sans, Sassoon Book, etc. and the typeface’s creator, Rosemary Sasson, considers it a legible, unintimidating font for adults also. Got this screen grab from Fontshop:



























Not shown in its best light there but I have seen it used to good effect. Check out this signage for the children's area in the basement of the Science Museum, Designed by Norman Hathaway—who said the following about Rosemary Sassoon:

“Rosemary Sassoon is the only person I know of who has done extensive readabilty testing with children. Her resulting typeface features details that help dyslexic kids differentiate between characters. Aside from all that, I think it’s an attractive face. I like that Sassoon doesn’t consider herself a designer, but a researcher. Perhaps that mindset made for the innovative end result.”

Read more here.